Association Adviser, brought to you by Naylor Association Solutions, is the trusted source of best practices, news and leadership strategies for professional association executives and their staffs.
We publish articles about trends in association management, how-to guides about tactics important to the success of association’s operations, interviews with association leaders, and more.
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The Association Adviser Team
Sarah Sain Editor
Sarah is a senior industry content strategy and development manager for Naylor Association Solutions. She is the content expert for Naylor’s association executive, meetings and hospitality industry portfolio. She partners with those organizations to plan, coordinate and produce quality print and digital communications that drive member engagement and non-dues revenue. Sarah began her career in newspapers after graduating from the University of Florida’s College of Journalism and Communications. She lives in Gainesville, FL, with her husband and three children and enjoys running, weekend DIY projects and cheering on the Florida Gators.
Kelly Clark Editor/Contributor
Kelly establishes online marketing strategy including email, SEO, search engine and social media marketing for Naylor’s digital products. She also monitors and interprets Web traffic for clients. Kelly has conducted community-based research for social development and public health, worked in communications for the biotech, nonprofit, and museum fields, and holds a master’s degree in mass communication from the University of Florida.
Jill Andreu Vice President of Content Strategy and Development
Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s content department. Her diverse Naylor career – starting as an editor then moving to managing editor, publisher and group publisher – bring both an editorial and strategic business growth perspective to the company. Jill is also responsible for execution of Content 360, a program that provides content strategy and leadership to the association marketplace. Jill graduated from the University of Florida College of Journalism and Communications and lives in Gainesville with her husband and two children.