Home >> Polls >> Did You Know? >> Did You Know? Associations Most Likely to Outsource Their Tech or Communications

Did You Know? Associations Most Likely to Outsource Their Tech or Communications

 

While associations are staffed by some pretty amazing, skilled, intelligent people, even the most strategic, forward-thinking multitaskers need help completing a project sometimes. Sometimes an association just needs an extra set of hands to complete a project, and sometimes they need a specialized skill set that no one on staff has yet.

Enter third-party service providers and vendors who can help associations achieve their goals in areas from advocacy to finance to events. Our February/March reader poll asked readers:

For what type of project are you most likely to work with a third-party vendor?

For what type of project are you most likely to work with a third-party vendor?

Responses clustered into two camps: technology and communications.

If you’ve worked on updating your membership database or association website, you’re likely aware of how helpful a vendor who is well-versed in current IT structures and systems can be. With technology changing as rapidly as it does, the cost of working with an IT vendor usually pays for itself in the long run in terms of improved efficiencies and time-saving systems set up for your association.

Similarly, if you’ve taken on a refresh of your association’s entire communications portfolio, you’ll appreciate the external perspective an outside vendor can offer. Communications consultants, public relations firms and publishers can conduct audience research, suggest a data-based brand refresh and in some cases take on the majority of the publishing process, thus freeing up your staff’s time to focus on other mission-critical areas of your association’s operations.

Says Liz Richards of the Material Handling Equipment Distributors’ Association about their partnership with Naylor, “We were just looking for a print publication, and it has gone worlds beyond that.” Naylor provides magazine, website, video and social media services for MHEDA.

Another area where association-vendor partnerships can benefit membership is events. More specifically, industry vendors looking to give back to your association or to a particular category of professionals, such as students, people new to the field or seasoned professionals looking to take the next professional step are often eager to fund grants that will help individuals in these categories bear the cost of attending professional development programs or events. Kelly Clark and Hester Ndoja offer more details about this topic in their discussion about using sponsored grants to strengthen your membership.

Has your association had a particularly fruitful outsourcing relationship with a vendor? Tell us about your experience in the comments below!

Share this:

Facebooktwittergoogle_pluspinterestlinkedinmail

x

Check Also

AA 2017 - Which Source of Non-Dues Revenue Do You Plan to Improve This Year

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association professionals report they want to focus on earning more non-dues revenue through publications, live events and continuing education in 2017.

What medium for continuing education do your members use the most?

Did You Know? Despite Living in a Tech Age, Association Members Still Prefer In-Person Courses

Our reader poll last month focused on how association members prefer to extend their professional education. Online courses? Webinars? Podcasts? Good old-fashioned books?

Did You Know? Networking & Education Keep Association Members Present at Events

With so much potential riding on a successful association event, we wanted to know: What is the main reason members attend events?