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Author Archives: Association Adviser staff

Did You Know? Associations Are Updating Current Membership Models

Associations are embracing the opportunity to update their membership models as a way to meet the varying needs of today’s members, offer flexibility and retain their value. Half of the respondents to last month’s Did You Know? poll reported that their association updated its membership model in the last five years (50%). While another one-third (33%) said that they are discussing changes, but they haven’t implemented anything yet – which means more change to association membership could be on the horizon. For many associations, the traditional membership model, with its one-size-fits-all approach, is no longer a viable strategy. With members varying greatly by age and generation, the stage in their careers, and the level with which they want to engage with the association, it is becoming more important than ever for association to offer a member model that can be customized based on need and want. Has your association updated its members in recent years? If so, tell us about your association’s experience in the comments.    

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5 Ways to Nurture Professional Relationships

Professional relationships, just like personal relationships, need honesty, trust and respect in order to grow and succeed. In the association world, there are a number of relationships that require care and attention. Naylor Association Solution’s Group Publisher John Bacon, MBA, and Jamie Williams, a veteran sales representative with nearly 20 years of experience, recently talked to Association Adviser about the ways that they nurture professional relationships with associations and advertisers, respectively. What they found is that there are five basic truths that form the foundation of a strong professional relationship.

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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward. Here are five key takeaways that will help association marketers face the future. Branding is everything Branding should be at the core of anything and everything you do for your association. It’s what shapes who your association is, how your members perceive you and the inherent level of trust they have for your association. It is the equivalent of your association’s personality. It is important that every single action that your association takes is in alignment with your brand’s personality. Every department should consider the association’s brand when making decisions. Consistency is critical, said William Espey, brand voice lead for Chipotle and MM&C’s closing keynote. “Every point of contact creates that brand experience.” IT and marketing need to have a symbiotic relationship Your marketing efforts are only as good as the data you have. Multiple sessions focused on this core concept and stressed the importance of marketing and IT departments working closely together in order for marketing to be effective. During “10 Marketing KPIs Every Association Should Be Measuring,” Dave Martin with Aptify and Michael Skiados with the American Speech-Language-Hearing Association talked about just how much the marketing landscape has moved toward data-driven technology. They estimated that in 2011, there were about 150 marketing technology ...

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