Are You Getting the Most Out of Your Online Career Center?
Whether you’re very satisfied with your job or actively looking for new opportunities, association career centers can be one of the best sources of reliable career information in your industry or profession.
The highest performing career centers also share one common trait: They’re easy to use and offer a robust slate of job-related information.
Successful association career centers are easy to use and offer a robust slate of job-related information.
High-performing career centers can be great sources of content, non-dues revenue and membership leads.
A robust career center can be just as valuable to non-active job seekers as to active job seekers.
See how the Medical Group Management Association (MGMA) is succeeding on the online career center front.
In a recent Association Adviser webinar, Carrie McIntyre, Boxwood Technology’s senior director of business development, explained how associations can make their career centers more successful. McIntyre and Kristina Ziehler, senior manager and moderator-in-chief at the Medical Group Management Association (MGMA), walked attendees through the steps and best practices that MGMA followed to build its own thriving career center. These steps are:
Site Navigation – A career center is typically one of the top three, if not the most heavily visited area of your association’s website. Therefore, obtaining real estate on your website is important.
Splash Page – The primary site navigation and splash page should not only feature jobs, but demonstrate the following to job seekers:
- Association helps individuals in all aspects of their careers.
- Association makes current and future employees even better at their jobs.
Employer Up-Sells – You have the opportunity to grow employer revenue everywhere. For example, in your association’s eNewsletter or with a jobs email.
Social Media – There are multiple platforms that can help you easily promote your career center and place your job postings where the candidates are. For example, you can tweet job opportunities for free!
Media Kits, RSS Feeds and Much More – Feature advertising opportunities within your career center with your media kit.
Career centers can help your association generate more non-dues revenue while providing a greater membership value. For more information about career center best practices, download our eBook.
View the full recording of this webinar.
