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Use Your Voice to Advocate for Meetings

The meetings industry contributes billions to the economy, creates jobs and drives economic growth, yet there are many who still don’t understand the value that meetings bring to society. We recently interviewed Roger Rickard, founder of Voices in Advocacy, about what meeting professionals can do to make their voices heard and turn their passion for face-to-face events into real action.

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Meetings & Travel in Times of Crisis

When our nation is responding to a crisis, it’s vital to remind our leaders of the power of meetings and business travel at every rung of America’s economic ladder. Our industry benefits the economy of every state and every congressional district, and we must constantly remind lawmakers of the impact that their quick decisions have on their constituents’ livelihoods for years to come.

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Take Your Event Virtual: Recent Trends and Strategies with Virtual and Hybrid Events, Part 1

What is a virtual event? It’s a Web-based event that replicates many aspects of a traditional location-based conference, membership meeting or trade show through webinars, webcasts, discussion groups, social networking or other online platforms. A virtual event can feature multiple sessions (as opposed to a single topic webinar or webcast), and may include keynote presentations, training, educational workshops, discussion areas, exhibits or other features.

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How to Secure On-site Exhibit Renewals

One of the most efficient ways for associations to boost non-dues revenue (NDR), hit budget forecasts and ease anxiety is to sell exhibit space for your future trade shows at your current trade show. Show organizers call this tactic “on-site renewal renewals,” and it can be a very efficient and profitable way to sell.

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