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Association Spotlight

Association Spotlight: AACS

This month's spotlight on association communication excellence falls on the American Association of Cosmetology Schools (AACS), whose integrated coverage of attitudes and perceptions about beauty and wellness careers caught our editors' attention. (View the full article to see AACS' branded digital videos.) By Association Adviser staff

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Association Spotlight: American Public Gas Association

This month's Association Spotlight shines on the American Public Gas Association. Much in the same way that our Corner Office article discusses the need for associations to customize their offerings and their communication styles to fit different segments of their memberships, Kristen Gomez, APGA's communications director, takes us inside her organization's communications strategy and explains why targeted and consistent messaging, combined with a multi-media approach, is the ideal way to touch members going forward.

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