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Snag Passive Job Seekers With a Dynamic Online Career Center

An analysis run by LinkedIn shows 85 percent of the full-time employed workforce consider themselves to be passive job seekers. This trend is particularly prevalent among the growing population of younger employees known for their lack of tenure: According to the Bureau of Labor Statistics, employees between 20 and 34 years of age average a median stay of two to three years in their jobs. With the majority of employees regularly on the hunt for their next big opportunity, the labor force is becoming much more transient, and job hopping is becoming the new norm. This presents associations with some unique opportunities. First, associations have more access now than ever to talented candidates and should revamp their staffing strategies to include these less tenured employees. While job hopping carried a stigma in the past, the reality is most people leave positions in favor of promotional opportunities or to join more prestigious organizations. This is more indicative of ambition and talent rather than instability as previously believed. Particularly with younger workers, it is important to note many of them entered the workforce during the economic recession between 2008 and 2010. Because of the recession, they missed out on a couple years’ worth of potential pay increases and promotional opportunities and are still trying to recoup these losses. Some recruiting advisers suggest employees make a point of changing jobs every several  years as a way to keep their skill set up to date and their compensation competitive, because, as pointed out by ...

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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward. Here are five key takeaways that will help association marketers face the future. Branding is everything Branding should be at the core of anything and everything you do for your association. It’s what shapes who your association is, how your members perceive you and the inherent level of trust they have for your association. It is the equivalent of your association’s personality. It is important that every single action that your association takes is in alignment with your brand’s personality. Every department should consider the association’s brand when making decisions. Consistency is critical, said William Espey, brand voice lead for Chipotle and MM&C’s closing keynote. “Every point of contact creates that brand experience.” IT and marketing need to have a symbiotic relationship Your marketing efforts are only as good as the data you have. Multiple sessions focused on this core concept and stressed the importance of marketing and IT departments working closely together in order for marketing to be effective. During “10 Marketing KPIs Every Association Should Be Measuring,” Dave Martin with Aptify and Michael Skiados with the American Speech-Language-Hearing Association talked about just how much the marketing landscape has moved toward data-driven technology. They estimated that in 2011, there were about 150 marketing technology ...

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