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Tips for Enhancing Membership Value

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. But where should you focus your efforts? In the latest episode of Association Adviser TV, we spoke with David Lewis, executive director of the Arizona Association of School Business Officials, and Lauren Hoffmann, director of marketing, communications and membership for several regional and national associations, to hear their best tips for making the most of your membership value proposition.

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